People can be threatened that only if they smoke Havana cigars will they go to heaven, because to smoke and to get others to smoke Havana cigars is a very good thing. And anyone who does not smoke Havana cigars will have to go to hell. And if he smokes Indian bidis, he will have to suffer eternal hell! If somebody does not believe all this then he will have to face the consequences: anyone who believes it will have good consequences and anyone who does not believe will have bad consequences.
Modern advertising has not yet become as bold as the old advertising was. The old advertising threatened man by telling him absolutely false things, and he went on listening to those things and accepting them without question. In fact, any untruth, if it is repeated many times for thousands of years, starts to look like the truth. If somebody goes on repeating even the most untrue thing – goes on repeating and repeating it – slowly, slowly you will start thinking that perhaps it may be true; otherwise how could it have been repeated so many times and for so long?
A poor farmer from a village bought a baby goat in the city. As he started walking towards his village with the baby goat, a few of the city hooligans thought that if they could somehow manage to get the baby goat, they would be able to enjoy a good meal and also a celebration. They could invite some friends and have a feast. But how to get hold of it?
The illiterate villager seemed to be a very strong and healthy man, and the hooligans of the city were weak and unhealthy. To take the goat directly from the farmer could lead to a fight and there could be trouble, so they had to be very careful and somehow trick him. They decided on a trick.
When the villager was about to leave the city, one of the four or five hooligans met him on the road and said, “Hello. Good morning.”
He replied, “Good morning.”
Then the hooligan looked up and said, “Why are you carrying this dog on your shoulders?” – in fact, he was carrying the baby goat on his shoulders – “Where did you buy this dog? It is a very good dog.”
The farmer laughed. He said, “Have you gone mad? It is not a dog! I have bought a goat, it is a baby goat.”
The man said, “Don’t go to your village carrying a dog, otherwise people will think you are mad. Do you really think this is a goat?” And the man went on his way.
The farmer laughed and thought that this was very strange, but he touched the goat’s legs to see whether it was a goat or a dog…that had been the hooligan’s motive. The farmer found that it really was a goat, and feeling reassured he went on walking.
In the next street the second hooligan met him. He said, “Hello, you have bought a very good dog. I also want to buy a dog. Where did you buy it?” Now the villager could not say with the same confidence that this was not a dog, because now a second man was saying the same thing, and two people cannot be mistaken.
Still he laughed and said, “This is not a dog, sir, it is a goat.”