You are the greatest marketing person of a product that gratifies the soul. We are in the business of selling a product that gratifies the mind; there are others who sell products that gratify the body. What lessons can we learn from you to effectively market mind and body products?
Sameer, I am reminded by your question of an anecdote. H.G. Wells had completed his great work on the history of the world…. And he has made tremendously important statements in his rare book. For example, he has said about Gautam Buddha that “He was the most godless, yet the most godly man that has ever walked on the earth.”
His book was the talk of all the intellectuals around the world, and one intellectual journalist interviewed him about the book. His first question was, “What do you think about civilization?” And the answer that H.G. Wells gave is of such depth that it has not to be forgotten; it is still fresh and new. He said, “The idea of civilization is good, but somebody must do something about it, because it is still an idea. Civilization has not happened. Researching for my book on world history, I have come to know that man is still uncivilized.”
And one of the reasons man is still uncivilized is the division between mind, body, and soul. This division has been preached by all the religions of the world. They have condemned the body; a few of them have condemned the mind, too. And they have all praised the soul. The result has not been as they expected. The result has been a very strange poisoning of humanity. People have not dropped their bodies, they have not dropped their minds, but they have become guilty about them. They have lost self-respect, they have lost touch with the wisdom of their own bodies, and they have lost the mastery of their own minds. And the reality is that unless all three function in a total organic unity, a man is not whole.
One who is not whole is not holy either.
My basic approach is: I am not against the body, I am not against the mind; I am all for a unity, a symphony, a synchronicity amongst these three spheres. And a man will be fulfilled only, complete only, when all three are functioning in total harmony.
In the East, the body has been so much condemned that the ultimate result is poverty – no science, no technology, a poor, hungry body; starved, condemned, neglected. And in the West, the result has been a healthy body, an evolved technology, richer literature, art, all for the nourishment of the mind, but a poor soul, almost nonexistential. This is a strange tragedy. The West is suffering from a poor soul, and the East is suffering from a poor body and a poor mind.
My suggestion to you, Sameer, is that the work for the future humanity, for a new man, is to drop the old conditioning – of the East, and of the West. Drop all antagonism, either of the spiritualist or of the materialist. Accept the realistic approach that existence is both – matter on the outside and spirit on the inside. And in between the two is the bridge of the mind.