It has been known for centuries about women, that if you want them to hear what you are saying, then whisper. If you just start whispering with someone, any woman around is going to hear exactly what you are saying. If you are talking loudly, nobody cares. Whispering means that you are trying to hide, something is secretive. The woman becomes alert with her more sensitive being, and she catches everything that you are saying. So if you want to say anything to any woman, just whisper it to somebody else and she will get the message absolutely correctly – and no argument!
Subliminal education is a lower range whispering. They have found that it does not disturb sleep; it does not even disturb dreams. Dreams are there; sleep is lower than dreams, and subliminal whispering is lower than sleep – so it simply goes underground. For eight hours continuously in the night you can teach whatever you want to teach, and the most wonderful thing about it is that the child will remember everything – there is no need for him to memorize it, there is no need for him to do homework for it. It has simply entered into his memory system from an underground source. Now they have captured your twenty-four hours. Even freedom to dream may be taken away one day! It is possible that the government could decide for you, what to dream and what not to dream. Dreams could be projected just like projecting pictures on a screen, and you would not be able to tell the difference, whether you are dreaming or the government agency is projecting some idea. Subliminal teaching is really one of the most dangerous things discovered by the psychologists. It has been tried in many countries and found to work immensely well.
For example, you go into a movie, you see advertisements – they work, but they need constant repetition. A certain brand of cigarette… You have to read it in the newspaper, you have to see it on television, you have to hear it on the radio, you have to see it on the street on the billboards, you have to see it in the movie house, it has to be repeated continually. A certain brand, you don’t take any note of it. You simply read it and you forget about it, but it is going to make a mark inside you. And when you go to purchase cigarettes, suddenly you will find yourself asking for that brand. But it is a long process. Up to now, advertising has been a lengthy process. With subliminal teaching, it becomes very shortcut and very dangerous.
They have tried in a few movies, experimentally, between two frames. You are watching the movie and you will not be aware that something has happened; you will go on seeing the movie. The story is going on and in just a flash – so short that you will not be able to detect with your eyes that something has passed on the screen – you feel very thirsty and you need a Coca Cola. You have not read Coca Cola, but even though you have not read it, your memory has simply got the idea. And they found that on that night, in that movie house the sales of Coca Cola rose by seventy percent. The people who ask for Coca Cola don’t know why they are asking for Coca Cola – they feel thirsty. They are not really feeling thirsty, they don’t need Coca Cola, but a subliminal impact… This is dangerous. It is taking away your freedom. You are not even free to choose, you are simply being ordered, and in such a way that you are not even aware that you have been ordered to purchase Coca Cola.